It has been an inevitable question for retailers on how to make their retail shop more attractive for customers. Questions like the following still pops up in the mind of business owners: “Does the design of your shop actually reflect the rate of your sales? How does your interior design attract your customers to visit your store often?”
If you are a shop owner who has the same questions such as these frequently asked questions (FAQs), then you are on the right track. You are eventually asking the right questions for yourself. You would not want to have a messy and cluttered shop, right? It is an unspoken rule that the look of your shop would give an impression to your customers.
So it is best to give your customers a vibrant aura of your shop. Make it something that would make the customers visit your shop more often. Your competitors are on the move every single day, so there is no time to relax when it comes to the world of business.
There are a lot of factors in beautifying or renovating your shop. The size of your shop would also vary. So you would be needing appropriate interior design for your store.
Here are some affordable and simple suggestions to help you figure out what should be done for your store:
For small space
It can be quite problematic for business owners to design their shops especially if the shop is too small. Putting up some furniture can be quite difficult. However, there is a solution to this problem. All you have to do is make it look larger by putting up an oversized mirror. It would make your shop look big enough. On the other hand, you can arrange the furniture just like how you arrange it at home. Putting up some cabinets that are vertically large would maximize the space in your shop. Make use of the space until the ceiling since horizontally, your shop can be too small. You can also utilize those low bookcases and folding screens to make some partitions. This will serve as the dividers.
Paint an accent wall.
Spice up your space by painting your walls some accent and bold paints. Bold colors would make your shop look larger. It is an effective strategy that can make an illusion in widening and receding in your space. This will totally help you in making your space big enough to cater a lot of customers. Placing some wonderfully fabricated wallpapers or printed fabric can also result into the same effect. However you have to be careful in selecting a pattern. The pattern should be an eye-catcher that would inspire and attract your customers.
Creating some window-like effects can make your tiny space look larger. Cutting some windows on your walls would give you a good ventilation for your store. It would give you and your customers some airy feels. Placing some white linens on your wall even if you do not have windows on it would also make an illusion or reflection of some window-like effects too. It will be magical in creating illusion of some light and movement in your small shop.
Just like in number 1, vertical spaces are large enough to maximize the horizontal space in your shop. Putting up some vertical cabinets can widen the look of your store as it would not be occupying a lot of floor area. Make sure it would be thin so that it would not fill the area, or else your purpose to make an illusion of having a large space would be defeated. You can add some shelving as well where you can place your products. Be sure to add some accent of life as you spice it up with different colored stones or small plants and flowers.
Keep it clean and avoid a cluttered look
The key to have a wonderful shop is keeping it clean. You would not want to discourage your customers upon seeing a messy shop, right? So make sure to keep your store tidy. Painting your furniture with neutral colors can also spice up the store. It would make the store stabilized and protected from having a cluttered look. It will be a contrast to your bold painted walls. Add some accent of flower vases and throw pillows as well. Your store would definitely look elegant and classy despite your problems in its space.
This is the most vital part in conducting a make over to your shop. Think out of the box in order to add more character to your store. Placing some products on your shelves can be quite passé. However, there is an alternative solution to this. You can get those old art canvasses and convert it into a cork board where you can place your products. It would look like a frame with your products pinned on it. It does not only make your store maximized in terms of space, but it would also make an artistic look to your shop. You can place it on a vacant wall and make the wall more lively and creative at the same time.
Illuminating your shop can attract your customers very well. It is important to have a wonderful lighting at your store. It would highlight and emphasize your product. You can place some sconces, combination of track lights, picture lights, or you can make your own version of chandelier. Chandeliers need not to be expensive. DIY projects are a trend these days. So making a homemade chandelier can be an advantage. You can make use of colored bottles and some old Christmas lights to make one. It is just cheap and affordable moreover, it can spice up your entire shop.
Place an elegant carpet
You can find a lot of carpets that are cheap and affordable but looks classy at the same time. Adding up a carpet just like it is from carpet cleaning highlands ranch can make it look like it is clean, classy, elegant, vibrant, attractive, and creative at the same time. Plus, it would give you a comfortable feeling especially during winter season. Your shop would totally become trendy and famous to your customers for sure.
There are a lot of amazing ideas out there that can help you in achieving a great look for your shop. Conducting a make-over for your shop is a vital factor in attracting your customers. So exhaust all the efforts in order to achieve a great look. In the long run, you would not be facing some problems in having a low percentage of sales all throughout the year. So have fun and enjoy giving your shop a great look!Read More
Aside from getting your interior design well structured, have you ever wondered what your customers think whenever they enter your shop? Do you also wonder how to entertain them to suffice them their needs? As a retailer, you have to focus on what your customers think about your shop.
So here are some ideas that would help you understand how your customers think and what they want to see in your shop:
1. DECOMPRESSION AREA
This area is the entrance to your store. This is the area that welcomes the customers and gives them the first impression. So this place is their basis of how much the average or usual price of your shop offers. This is the transition of the world from the outside to the world towards your shop. So it is important to make it as attractive as possible.
2. UNCONSCIOUSLY TURNING TO THE RIGHT
If you observe, 90% of your customers would probably turn right after they enter the decompression zone. So it is important to place some stunning products on this area. This part is called the power wall. So it should be a remarkable place to get the interest of the consumers. It is also important to keep in mind that this spot should give a good first impression for the customers.
3. WHERE THE EYES GO, THE FEET WILL FOLLOW
As there is an unspoken rule that gives customers the urge to go to the right after checking out the decompression area, there should also a clear path as they walk and check the products around the store. So it is best to have a nice carpet to give them the comfort as they roam around the four corners of your store. This is an advantageous opportunity for you to expose all your products for your customers. A good strategy for them to go until the end of the aisle would be placing a wonderful display at the end. This would assure you that they are going to explore the entire store as they wander around.
4. SPEED BUMPS
You do not want your customers to just pass by, right? So in order for you to make them walk slowly, it would be nice to put some attractive and eye-catching signage or sales in the middle to slow them down as they reach the end of the aisle. Who would not want to stop in some merchandise with 50% discount, right? They would surely be lured in the middle.
There are some instances that your customers are not alone. They might be accompanied by their other half, or maybe their friends, and or kids. So it is good to give them their comfortable space by placing some furniture where they can rest as their friend shopper hovers around the store. Shoppers can enjoy wandering around and exploring the merchandise as their company takes their time as they get the opportunity of comfort inside your store.
There are a lot of strategies out there to give your store a lot of customers. Surely, a lot of consumers would love to visit and shop every now and then. So give your best shot in beautifying your store and making some strategies to make your customers feel at home.Read More